Here’s a down-and-dirty checklist for you and your team to use when setting out to build a new website
In 2012, 46% of people say the internet is the most important medium. Beats TV and radio. The web is your church’s new front door. If a church can’t be Googled, it doesn’t exist. Most users don’t go past first page of search results.
Changes to Facebook are on their way. In upcoming weeks, Facebook will roll out a redesigned, less cluttered News Feed to users, and there are some things your church needs to think about to be ready. While it’s hard to know exactly how the modifications will affect how you administer your Facebook page, here are a few things to consider.
Building and maintaining good, useable websites are a struggle for churches of all sizes. Large and small alike have websites that don’t accurately represent who they are and don’t help people better connect with their church. There are many reasons why websites don’t reach their potential, but here are three things I think churches commonly underestimate about the web.
An increasing number of your readers will access your website from their mobile devices. Smartphone usage will continue to increase and don’t be surprised if more people access your website from a mobile device rather than a desktop in the future.
There have been thousands of great churches with awful websites. What really matters is that Jesus is preached about and worshiped in your church. That said, a well thought-out and executed website serves the good purpose of helping people to get plugged in and connected at your church—so it’s worth putting in effort to do it well.
Whenever I hear a major brand has redesigned its logo, my ears perk up. I’m excited to see the brilliance they’ve come up with, how they’ve kept the soul of the brand but put a new face to it. It’s a very difficult tightrope to walk, but often the results are beautiful.
All churches need to be concerned about SEO to the point that their webpages show up in searches when people are specifically looking for them. It’s a good idea for you to be familiar with SEO basics.
Visiting your website should feel like stepping onto your church’s property. This is especially true when you’re thinking about catering to a first time visitor. It’s been said by many folks, including myself, that your church’s website is your new front door. So here are a few things you can do to make your site a little more visitor friendly.
You guys all know what a huge role Facebook plays in people’s lives — it is the most visited social network, and the second most visited site on the web! For many people, Facebook has become their virtual home, and they cannot imagine their lives out of the Facebook world.
It’s tough when you’re working in a creative field. You can’t rest once you’ve had a good idea. There’s always another deadline or project on the horizon. But finding a way to push through the tough times is important.
What would help get your content in front of the people who would most appreciate reading it? Keywords, plain and simple.
From the beginning, we see that creation was always God’s job but that God allowed man to participate in the creation process by bringing order to what God had already created.
"The Church Should Build Great Things That Don’t Exist "- Larry Page
Pictures tell stories in a way words alone cannot. Pictures on websites are important and will become even more predominant in the future.
Your church website isn’t a one-time investment. There needs to be resources, people and cash budgeted for it each year. Look at it like a utility—just like paying the electric bill or investing in keeping your building clean. Your website matters.
As communicators, our key responsibly is removing barriers that keep people from getting the information they need. Find out how to do that here.
Ever wondered what it takes to get your social media posts just right? This infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+
Using social media well is more than setting up an account and pushing out information about yourself or organization. By nature it’s relational. Unlike other forms of communication we’ve used in the past, social media forces us to be more relational and less authoritative.
Your leadership is a key ingredient to helping your church become what God has called it to be. Without wise leadership, your church is in trouble. Learn about leadership from Jesus. We have no better guide.
Communicate the basic "need to know" information for visitors wanting to check out your church: Who are you? What do you stand for? When do you meet? Where you meet? How can someone get engaged with the church?
It’s important to keep these five basics in mind, not only for these churches we are serving, but I think all church websites need to clearly address these five basic questions: Who, what, when, where and how. Easy, huh?
All great leaders know their strengths and their weaknesses. We’re a bundle of both. Leadership is not ignoring one in favor of the other. It’s being honest about them. Good leaders don’t try to be something they are not.
Here at Bridge Element, we recently pulled site analytics from our servers (over 300,000 unique visitors and over 3 million of pages views) and here are the top 3 things visitors are doing when they go to church websites:
We love infographs and Buzzplant has made an awesome one about how churches use soacial media as a communication tool.
Our Editor is built for ministry leaders, pastors and volunteers. With this in mind, we have made editing your site as simple as we can. By using our visual editor you can edit the site directly by pointing with your mouse, clicking, typing...
Are you looking for something with a clean/crisp look or a rough/grunge feel? Do you have an age-group in mind? Ask yourself questions like this before you choose your template. But don’t feel like you are stuck with your design choice forever, with Bridge Element you can change your mind at anytime.